Random Sights: Bottled Water Advertisement in Paris

This advertisement for Evian water on the side of a vending machine at a Paris Metro stop has me totally baffled. I just don't understand why this guy is wearing a t-shirt with a baby's body on it and I really don't get what it has to do with bottled water. I'm also confused how their statement "fraîcheur garantie" (guaranteed fresh) ties in with the picture.

Although mystifying, the picture does totally crack me up. It looks funny and would make a pretty good Halloween costume.

Anyway, if anyone out there has any insight into the meaning of this advertisement please let me know. The best I can think of is baby = young = fresh but then why not just have a picture of a baby with the water instead? What do you think?

Comments

[Mary-Lou]

Could it be that if you drink their water you may be older on the outside but on the inside you will feel younger - sort of the fountain of youth.

[Lisa]

I like that interpretation, Mary-Lou!